Our Story

Discover the journey behind our brand

OUR STORY

In 2023, we launched The Permanent Jewellery Place — proudly becoming Colchester’s first permanent jewellery company. Our vision was simple: to introduce a fully customisable, meaningful, and modern jewellery experience to the city. What began as an idea quickly grew into something far bigger than we ever imagined, and we are incredibly proud to remain Colchester’s number one permanent jewellery brand today.

We started small, with just nine chains, a handful of charms, and a lot of hope. Our very first event sold out within hours. The response was overwhelming and confirmed what we had quietly believed: there was a real demand for something special. From there, momentum grew quickly. One event a month soon turned into multiple events across five locations, including markets and festivals, with hundreds upon hundreds of pieces of jewellery welded along the way.

OUR JOURNEY

By mid-2025, after two and a half years of growth, learning, and reflection, we recognised just how much potential lay ahead. We wanted a brand that truly represented us — one that gave us the freedom to evolve beyond permanent jewellery while still honouring what made us who we are. That reflection sparked a full rebrand: new colours, a new name, and a broader creative vision.

That is when ELSEE was born.

WHAT COMES NEXT?

Over the following months, we worked tirelessly to curate a considered and exciting collection for our Charm Bar and Italian Charm Bar. Through trial events, customer polls, questionnaires, and extensive market research, every detail was carefully refined.

Now, we are ready.

ELSEE is a jewellery brand offering charm bars, Italian charm bars, and our signature permanent jewellery services — all brought together under one thoughtfully designed brand. Every piece has been curated with intention, quality, and you in mind.

We cannot wait to show you what ELSEE has in store - YOU DO NOT WANT TO MIS THIS!

Love always,

L & C x